A hotel startup lost its customers. Its founders kept the paperwork - and turned a familiar irritation into a customer-funded form builder with a very generous front door.
At Wigan, a highways enquiry went from £7 to 50p. Behind that small number is Jadu’s bigger business: connecting public websites to the people and systems that actually get things done.
The Barcelona company that decided forms should feel like a conversation - and got millions of people to actually finish them.
Twenty years, 35 million users, and not a cent of venture money: how Aytekin Tank turned a coder's most boring chore into a form-building empire.
How a developer tired of building the same forms over and over turned a no-code side project into a workflow-automation company trusted by 25,000 organizations.