A hotel startup lost its customers. Its founders kept the paperwork - and turned a familiar irritation into a customer-funded form builder with a very generous front door.
At Wigan, a highways enquiry went from £7 to 50p. Behind that small number is Jadu’s bigger business: connecting public websites to the people and systems that actually get things done.

One is a 20-year-old bootstrapped company that makes nothing but forms. The other is a free feature tucked inside a $200 billion suite. That difference decides which one you should actually use.
The Barcelona company that decided forms should feel like a conversation - and got millions of people to actually finish them.

Four companies, four completely different answers to the oldest question in business - what do people actually want? We put the survey industry's odd couples side by side.
Twenty years, 35 million users, and not a cent of venture money: how Aytekin Tank turned a coder's most boring chore into a form-building empire.
How a developer tired of building the same forms over and over turned a no-code side project into a workflow-automation company trusted by 25,000 organizations.