
A two-person Shopify plugin grew into an omnichannel helpdesk built for lean D2C brands, betting that customer support on WhatsApp can be both powerful and simple. Founders Preetam Nath and Sankalp Jonna bootstrapped their way to real revenue before taking a single institutional check.

Eight support platforms are racing to turn scattered customer conversations into coordinated action. The winning choice depends less on an AI checklist than on where your company’s real work already happens.