omnichannel-advertising
(3)
Teads
Teads wants to make the fragmented open internet buyable like one coherent medium. After combining Outbrain's performance engine with Teads' premium video and creative stack, its wager is that the web outside the walled gardens can compete screen by screen - including the biggest one in the house.
Omneky
Omneky is a San Francisco generative-AI platform that automatically produces, tests, and optimizes advertising creative - image, video, and UGC-style spokesperson ads - and launches campaigns across Meta, Google, TikTok, LinkedIn, and Reddit. Founded in 2018 by Hikari Senju, it was one of the earliest movers in applying generative AI to advertising, using computer vision and multimodal analysis to predict which creatives will perform and to close the loop between making ads and measuring them. The company has since pivoted toward 'agentic' AI advertising agents that set campaign goals, execute subtasks, and reallocate budget across channels.
Locala
Locala is a French-founded omnichannel advertising platform that helps global brands plan, buy, and measure multi-location marketing campaigns. Using location data, consumer-mobility signals, and machine learning, it connects online ad spend to real-world outcomes like store visits and foot traffic. Formerly known as S4M (Success for Mobile), the company rebranded to Locala in 2022 and works with brands including L'Oreal, Volkswagen/Audi, Subway, McDonald's, Nespresso, and L'Occitane.