omnichannel-advertising
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Oz Etzioni Is Redesigning the Awkward Machinery Behind Every Ad
Before Clinch, Oz Etzioni moved from military aviation to industrial design to Madison Avenue. The common thread is a designer’s impatience with clumsy systems - and a belief that machines should handle repetition while people keep the interesting work.
Innovid’s $500 Million Reset: How a Video-Ads Startup Became the Pipes Behind Streaming TV
It began with clickable video, survived the messy birth of connected TV, and learned that the best business in advertising may be the part viewers never notice. Now, inside Mediaocean, Innovid is betting that neutral infrastructure plus AI can outmaneuver the walled gardens.
Clinch Wants to Turn One Ad Into Thousands - Without Turning Your Marketing Team Into a Factory
The New York ad-tech company found a lucrative enemy: the spreadsheet-and-handoff machinery behind modern campaigns. Its answer is Flight Control, a platform that versions, serves and learns from ads across channels - while leaving the big creative decisions to people.
Teads
Teads wants to make the fragmented open internet buyable like one coherent medium. After combining Outbrain's performance engine with Teads' premium video and creative stack, its wager is that the web outside the walled gardens can compete screen by screen - including the biggest one in the house.
Omneky
Omneky is a San Francisco generative-AI platform that automatically produces, tests, and optimizes advertising creative - image, video, and UGC-style spokesperson ads - and launches campaigns across Meta, Google, TikTok, LinkedIn, and Reddit. Founded in 2018 by Hikari Senju, it was one of the earliest movers in applying generative AI to advertising, using computer vision and multimodal analysis to predict which creatives will perform and to close the loop between making ads and measuring them. The company has since pivoted toward 'agentic' AI advertising agents that set campaign goals, execute subtasks, and reallocate budget across channels.
Locala
Locala is a French-founded omnichannel advertising platform that helps global brands plan, buy, and measure multi-location marketing campaigns. Using location data, consumer-mobility signals, and machine learning, it connects online ad spend to real-world outcomes like store visits and foot traffic. Formerly known as S4M (Success for Mobile), the company rebranded to Locala in 2022 and works with brands including L'Oreal, Volkswagen/Audi, Subway, McDonald's, Nespresso, and L'Occitane.