office-pantry
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The Borrowed Cadillac That Became an Office-Pantry Empire
Crafty began with four friends, a borrowed Cadillac, and a plan to put a kegerator in every office. A decade later it stocks the snacks for DraftKings and Robinhood - and turns the break room into a spreadsheet.
WhyQ
WhyQ is a Singapore-based B2B corporate dining platform that consolidates meals from a network of 2,000-plus hawkers and restaurants into single, coordinated deliveries for offices. Founded in 2016 by ex-bankers Varun Saraf and Rishabh Singhvi as a low-cost hawker delivery service for CBD workers, the company pivoted through the pandemic to focus on enterprise meal programmes - daily office lunches, buffet and event catering, and pantry supplies - for teams of 50 to 1,000 employees per drop. After nearly a decade of iteration, WhyQ reached baseline profitability in Singapore in 2025 and is rolling out WhyQ Intelligence, an AI layer linking meal programmes to employee wellness and engagement data.