nyc-fashion
(3)
How CARAA Turned One Fussy $400 Bag Into a 10-Year DTC Brand - By Letting Its First 100 Customers Complain
CARAA did not begin with a giant catalog or an ad blitz. It began with one convertible Studio Bag, a test run of 100 real customers, and enough complaints to turn product feedback into the company’s operating system.
GUIZIO
GUIZIO is the New York womenswear label founded by self-taught designer Danielle Guizio in 2014. Built around signature corsets, structured suiting and form-fitting silhouettes with asymmetrical cut-outs and custom hardware, the brand grew from a $400 graphic-tee project in a New Jersey basement into a direct-to-consumer fashion house with a SoHo flagship, international showrooms and a celebrity following that includes the Hadids, the Kardashian-Jenners, Rosalia, Blackpink and Lady Gaga.
Lafayette 148 New York
Lafayette 148 New York is a privately held, vertically integrated luxury womenswear house founded in SoHo in 1996. Named for its original address at 148 Lafayette Street, the brand designs, produces, sells and fulfills clothing, footwear and accessories under one roof - from its Brooklyn Navy Yard headquarters to its owned atelier in Shantou, China. Known for intelligent, understated tailoring, luxurious fabrics and inclusive sizing across petite, missy and plus ranges, it serves professional and style-conscious women through its own boutiques, e-commerce site, AtelierDirect styling service and select luxury retailers.