nonprofit-marketing
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Shawna Kremer Turns Marketing Into a Well-Kept Promise
Her career has crossed senior living, agency work and a national nonprofit. The constant is less glamorous than a slogan and more useful: making complicated work move.
Madeline Turner Is Teaching Fundraising Software to Remember the Human
EverTrue's CMO built a career around a deceptively simple idea: better data matters most when it helps people pay better attention to one another.
John Swettenham Makes Big Institutions Feel Personal
From parcels to dinosaurs to a $500 million hospital campaign, the Ottawa executive has spent a career translating institutional scale into reasons for people to care.
Rosanne Goetz and the Quiet Architecture of Being Heard
For a decade at The Mustard Seed, Rosanne Goetz has worked where attention, trust and practical help meet. Her career offers a grounded lesson in nonprofit marketing: the story matters because someone is waiting on the other side of it.
Fawaaz Safeek Is Building the Brand Behind the Safety Net
A business-school marketer became a nonprofit operator. His work asks a practical question: can a charity build trust as deliberately as a company builds demand?
Sarah Chamberlin Made the Message Part of the Mission
At CAMH Foundation, Sarah Chamberlin treated communication as infrastructure: a way to connect a public institution, a donor and a reason to act. Now, through Pin Drop Communications, she is carrying that discipline into a practice of her own.
Melanie Johnston Turned Agency Craft Into a Fundraising Engine
After two decades inside Canadian advertising, Melanie Johnston took the lessons of agency life into philanthropy - where attention is only useful when it turns into trust, participation and giving.
Brady Josephson Is Turning Generosity Into a Growth Discipline
After two decades spent testing how people give, the Canadian marketer has returned home to lead World Vision Canada - carrying a career built on curiosity, experiments and a stubborn belief that generosity can grow.
Drew Carroll
Drew Carroll is a Georgia-based Fractional CMO and creative director who helps founders, leaders, and teams turn fuzzy brand ideas into clear marketing systems and growth-driving content. He has led marketing and creative for the leadership community Catalyst for six-plus years and serves as creative director for Student Led Worship and First City Church, with campaign work spanning Barna, Orange, Convoy of Hope, and Erwin McManus.
Karen Lithgow
Karen Lithgow is the Chief Marketing Officer of Goodwill Industries of South Florida, the Miami-based nonprofit that employs roughly 3,600 people and reports annual revenue near $196 million. She arrived at Goodwill after a corporate and consulting career that included brand and marketing roles connected to P&G, Disney, ADT and Western Union, followed by partner-level brand strategy and interim CMO work at the consultancy Chameleon Collective. At Goodwill South Florida she oversees marketing for an unusually wide portfolio: a chain of donation centers and thrift stores, an e-commerce operation, and Blue Box Solutions, the organization's B2B manufacturing and logistics arm that produces tens of millions of dollars of military apparel each year. Her public message centers on a single idea she has stated plainly - focusing on abilities rather than disabilities.
Melanie Kaloski
Melanie Kaloski is the Chief Marketing Officer of the Hispanic Scholarship Fund (HSF), the nation's largest nonprofit supporting Hispanic American higher education. A brand-builder by training, she spent more than a decade shaping consumer brands at Capital Group's American Funds, Nestle and Beachbody before turning her marketing craft toward mission work - helping Latino students and families find the resources to earn a college degree. She holds a B.A. from Amherst College and an MBA from Northwestern's Kellogg School of Management, and is fluent in French.
Onney Crawley
Onney Crawley is the Chief Marketing Officer of Goodwill Industries International, where she leads brand management, creative, digital, public relations, consumer insights and corporate communications across roughly 3,300 stores and hundreds of job service centers. A University of Michigan MBA, she built a career growing billion-dollar brands at General Mills, Kellogg, Mars/Wrigley, Sears and Serta Simmons Bedding before turning her marketing firepower toward a 122-year-old mission brand and its unlikely rise as a Gen Z thrift obsession.