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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Baby Food That Took the Water Out - and Put the Choice Back In
Consumer · Ecommerce · Health

The Baby Food That Took the Water Out - and Put the Choice Back In

Amara spent three years perfecting a gentler way to preserve baby food. Then it learned the harder lesson: parents do not buy a process - they buy a simpler Tuesday.

organic-baby-food · toddler-snacksRead →
Legend
Gardar Stefansson Put Stevia in the Fine Print - and Jam on 10,000 Shelves
Founder · Executive · Operator

Gardar Stefansson Put Stevia in the Fine Print - and Jam on 10,000 Shelves

An expiring pile of sweetener became a kitchen experiment, then a pantry brand. The useful part of Gardar Stefansson's story is how often progress arrived after he admitted the first idea was wrong.

gardar-stefansson · good-goodRead →
Company
GOOD GOOD Sold the Stevia Machine - Then Built a Pantry Brand People Could Actually Crave
Consumer · Health · Ecommerce

GOOD GOOD Sold the Stevia Machine - Then Built a Pantry Brand People Could Actually Crave

A looming inventory write-off forced an Icelandic sweetener startup to make jam in the kitchen. The rescue product became a 10,000-store U.S. business - and a surprisingly practical playbook for turning a dietary constraint into a grocery habit.

no-added-sugar · fruit-spreadsRead →