A home can be configured in a browser. Building it still takes people. Welcome Homes’ shift toward local builders reveals where the convenience ends and the real work begins.
A bathroom once came in a box. Now Block sells a way through the mess: clearer bids, vetted contractors, and payments that follow the work.
Isaac Baker and Ben Underwood built a solar company around the customers the industry finds too poor or too complicated. Nearly a decade in, the affordable-housing rooftops are paying them back.