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Dan McKinnon and the trouble with a convincing N
At New Balance, Dan McKinnon defended a single letter across borders. At Proof Authentication, he is working to give buyers a way to check the product behind the logo.
Chris Davis Put a 120-Year-Old Sneaker Brand on a 50/30/20 Diet
Inside Chris Davis's plan to make New Balance younger without making it forgetful - one measured risk, athlete partnership, and beautifully stubborn sneaker at a time.
Daniel McKinnon
Daniel McKinnon is the CEO of Proof Authentication, a Boston-based anti-counterfeiting technology company whose non-duplicatable printed marks and smartphone verification app are used by Fortune 500 brands. Before taking the top job in 2021 alongside the company's Series A round, he spent nearly a decade as Senior Counsel for Intellectual Property and Global Brand Protection at New Balance, where he led the sportswear maker's aggressive legal campaign against copycat brands in China. He is best known for helping secure a landmark $1.5 million damages award against the counterfeiter New Boom, at the time the largest such award granted to a foreign company by a Chinese court.