Roger Dooley

Roger Dooley is a neuromarketing pioneer, bestselling author of Brainfluence and Friction, and host of the long-running Brainfluence podcast. A Carnegie Mellon engineer turned behavioral scientist, he co-founded College Confidential before devoting himself to decoding the subconscious drivers of customer decisions. His work sits at the intersection of brain science, AI, and practical marketing — helping businesses eliminate friction, build loyalty, and persuade smarter.