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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
Creative Concepts Was Early to Social Media. Now It Is Reading the Comments.
Ai · Enterprise · Media

Creative Concepts Was Early to Social Media. Now It Is Reading the Comments.

In 2006, Valorie Luther gathered executives to discuss a business tool few companies knew they needed: social media. Twenty years later, her consultancy is making the same bet on AI visibility - and on the unruly truth hiding in other people's comment sections.

creative-concepts · ai-visibilityRead →
Company
The Agency That Put a Dashboard Where the Pitch Deck Used to Be
Media · Ai · Enterprise

The Agency That Put a Dashboard Where the Pitch Deck Used to Be

FabCom’s real product is not an ad. It is a tightly wired system in which research, creative, code, media and measurement are forced to share the same room.

strategic-marketing · advertising-agencyRead →