neuromarketing
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Creative Concepts Was Early to Social Media. Now It Is Reading the Comments.
In 2006, Valorie Luther gathered executives to discuss a business tool few companies knew they needed: social media. Twenty years later, her consultancy is making the same bet on AI visibility - and on the unruly truth hiding in other people's comment sections.
The Agency That Put a Dashboard Where the Pitch Deck Used to Be
FabCom’s real product is not an ad. It is a tightly wired system in which research, creative, code, media and measurement are forced to share the same room.
Roger Dooley
Roger Dooley is a neuromarketing pioneer, bestselling author of Brainfluence and Friction, and host of the long-running Brainfluence podcast. A Carnegie Mellon engineer turned behavioral scientist, he co-founded College Confidential before devoting himself to decoding the subconscious drivers of customer decisions. His work sits at the intersection of brain science, AI, and practical marketing — helping businesses eliminate friction, build loyalty, and persuade smarter.