music-production
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The $4,000 Box That Taught Music to Bend Time
Eventide began with a cramped studio, a missing tape operator and a box full of improvised electronics. Fifty-five years later, its best business trick is still the same: turn a technical constraint into a sound musicians did not know they wanted.
The Company That Turned Its Dad's Studio Gear Into a Billion Knobs of Software
Bill Putnam Sr. helped invent the modern recording studio. Fifty years later his sons rebuilt the company in his name - and turned his glowing tubes into code that runs on a million laptops.
Splice
Splice is a cloud-based music creation platform that turned the sample pack into a streaming service. Its subscription gives producers royalty-free access to millions of human-made loops, one-shots, presets, and MIDI files, plus rent-to-own pricing on premium plugins and an expanding suite of AI tools (Create Mode, Variations, Magic Fit) that compensate the original sample creators each time their sound feeds a new track.