music-marketing
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MAX.Live knows who is singing along
A concert crowd is more than a head count. MAX.Live helps brands find the right fans, then gives those fans a reason to join in.
UnitedMasters: Keep the masters. Sell the moment.
UnitedMasters sells independent artists a route to streaming services, brand campaigns and faster royalties. The interesting part is what ownership buys - and what it still leaves you to do.
The $500 Handshake That Outlived the Campaign
The Syndicate began with five music promoters and a recently shuttered employer. Its most revealing idea cost $500 per band - and became a 20-year lesson in how brands earn a place in culture instead of renting one.
The Publicity Firm That Treats Taste Like Infrastructure
Tell All Your Friends has spent two decades making a quiet wager: in music publicity, the valuable thing is not volume. It is knowing which story belongs in which inbox - and why anyone should care today.
The Magazine That Became a Record Label's Missing Department
AUSTERE began as an underground-culture magazine. Then Natasha Brito turned its eye for taste into an agency, a classroom and, eventually, software for musicians who need a recognizable world before they need another post.
Criteria Entertainment Built a Borderless Back Office for Latin Music
Diana Rodríguez left the major-label tower and built the connective tissue artists rarely see: one small, multilingual team coordinating management, publicity and market entry across the Americas. The useful lesson is not glamour. It is patience, local knowledge and the discipline to say no.
The Publicist Who Decided Publicity Was Too Small
Tammy Brook built FYI Brand Group by treating fame as raw material, not the finished product. The agency's real craft is turning one public identity into an ecosystem of press, partnerships, fashion, sport and social purpose.
The Music PR Firm That Put Its Fee on the Line
TREND screens the artist before it sells the campaign, then combines hand-pitched press, vetted playlists and a two-person social team. The wager is simple: attention only counts when it still points back to the music.
Starlight PR Sells the Part of Music Fame Nobody Sees
For independent artists, the hardest problem is rarely making one more post. It is making every post, interview, playlist pitch and press mention tell the same story at the same moment.
Total Assault gives the fans a job
A Christmas chart race. A country-music clubhouse. A deadline for a guitar amp. Total Assault’s campaigns reveal what happens when an audience gets something to do.
SEQUEL knows why a hotel needs a record label
A hotel, a fashion brand and a DJ have more in common than their guest lists suggest. SEQUEL has built a communications business around the places where their audiences meet.
Distro Nation Turned Other People’s YouTube Uploads Into an Exit
The tiny company behind the ‘Harlem Shake’ money trail survived an acquisition, an eight-year corporate chapter and a spinout. Fifteen years later, Symphonic bought the rights-management machine - and the lesson is more useful than the meme.
Dualtone Built a Record Label for the Artists the Majors Left Behind - Then the Long Game Paid Off
The Nashville label survived the CD collapse, a tornado and streaming's brutal arithmetic by making a peculiar promise: fewer artists, clearer deals and careers measured in albums, not weekends.
Duetti
Duetti is a New York-based music fintech that buys catalogs and royalty streams from independent artists, giving creators upfront cash for their recorded music and publishing rights without debt or recoupment. Founded in 2022 by former Tidal COO Lior Tibon and ex-Apple Music executive Christopher Nolte, the company pairs catalog financing with active distribution, marketing and playlist support, positioning itself as a catalog partner built specifically for the long tail of independent creators rather than major-label superstars.