
At 14, Rob Whitehead was selling virtual weapons in Second Life. As Improbable’s co-founder and MSquared’s CEO, he is still working on the question that followed: what makes a digital world worth inhabiting?

His family built in bricks and mortar. Herman Narula chose virtual worlds, raised $502 million in one funding round, and discovered that getting people into a world is only the beginning.
After a $502 million funding round and some painful lessons in virtual worlds, Improbable found another product: the companies built around its technology. Its latest chapter runs through AI, crypto and the decidedly real business of selling what it creates.