mortgage-rates
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Bankrate makes a business out of your second opinion
A rate newsletter became a financial shopping destination used by more than 100 million people a year, according to the company. Its enduring proposition: make lenders compete before you commit.
Rates.ca’s 25-year bet: Canadians will shop for insurance like flights - if the form earns their trust
The Toronto company survived an early regulatory identity crisis, stitched together a family of comparison brands and learned that the hard part is not showing a cheaper number. It is getting a wary shopper to finish the form.
Tomo Cut Mortgage Fees to Zero - Then the Rate Shock Tested the Whole Bet
Two former Zillow executives raised a startling $70 million before proving their digital lender at scale. A brutal mortgage winter forced the sharper idea: use software to strip cost from the loan, show the price upfront, and make trust the product.
WOWA
WOWA is a Toronto-based financial technology company that runs WOWA.ca, described as Canada's largest personal finance encyclopedia. It offers 1,000+ free calculators, guides, market reports, and daily-updated rate tables covering mortgages, GICs, HELOCs, property and land transfer taxes, and the housing market, used by millions of Canadians a year. Founded in 2018 by former bank quant Hanif Bayat, WOWA also operates an AI-powered marketplace that connects home buyers and sellers with vetted real estate agents, and earns revenue through lead fees from lenders and fintech partners.