mortgage-marketplace
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Own Up puts the mortgage on the shopping list.
Its founders knew enough about mortgages to avoid their own bank. Own Up turns that insider habit into a shopping service - and Experian paid $175 million to bring it home.
Brian Faux and the price of a simple question
Before co-founding Morty, Brian Faux worked inside the mortgage machinery and helped shape housing policy after the financial crisis. His career keeps returning to a deceptively ordinary question: why should buying a home be so difficult to understand?
Morty
Morty is a New York-based mortgage technology company that builds the software infrastructure behind independent mortgage businesses. It began in 2016 as a digital mortgage marketplace connecting first-time homebuyers with competing lenders, then evolved into a full-stack platform offering a loan origination system, embeddable pre-approval and pricing tools, a multi-lender network, built-in compliance infrastructure, and Rosey, an AI assistant that automates document and asset verification. The company has facilitated more than $2 billion in home loans and powers loan officers and brokerages across nearly all U.S. states.
Nora Apsel
Nora Apsel is the co-founder and CEO of Morty, the New York-based online mortgage marketplace she helped build from a Techstars idea in 2016 into a full-stack platform that has facilitated over $2 billion in home loans across 45+ states. She joined as Morty's founding engineer, rose to COO, and took the CEO seat in 2020. A former nonprofit worker who retooled as a software engineer at Meetup and Flurry, she is driven by using product and technology to democratize access to financial products and make one of life's most opaque transactions - getting a mortgage - transparent and buyer-first.