A phone, a pocket, a short walk. OneStep turns an ordinary routine into mobility data - and asks what healthcare misses between appointments.
A phone can record a sudden stop. Arity connects driving behavior with insurance claims, then sells the resulting intelligence to insurers, app makers and road planners. The difficult part is earning permission to do it.
Geoff Michener began with people checking small businesses in Mexico. A decade later, Dataplor sells global place and foot-traffic intelligence - and its most useful lesson is the pivot from custom fieldwork to a data subscription that gets more valuable every time the real world changes.