At Axiomatic, marketing sits unusually close to the circuit board. Amanda Wilkins has spent years translating CAN bus, rugged controls and automotive Ethernet into decisions that equipment makers can act on.
Bäckerhaus Veit turned a lopsided delivery week into a continental bakery business. Its useful trick was not a secret recipe - it was giving restaurants and grocers the smell of a bake shop without asking them to run one.
The Mississauga staffing company is betting that employers do not need another pile of resumes. They need fewer surprises - and a visible record of who was checked, trained and cleared before the first shift.