
A hot 10K, a borrowed business education and years spent fixing the product turned a student idea into Janji. Now its co-founder is testing what a mission-led running brand can promise next.
Shiza Shahid is a Pakistani-American entrepreneur, investor, and activist. She co-founded the Malala Fund with Nobel laureate Malala Yousafzai and served as its founding CEO, then went on to co-found and co-lead Our Place, the cookware brand behind the viral Always Pan. She also founded NOW Ventures, an early-stage fund backing mission-driven founders. Her work braids together social impact, immigrant identity, and the everyday ritual of cooking.