A 185-year-old Swedish name, twelve camera bodies still sitting in the lunar dust, and a $7,399 flagship. How Hasselblad turned a tiny, expensive niche into a brand that outlives its owners.
The San Diego electronics giant sells cameras, TVs and headphones at retail - and makes the tiny CMOS sensor behind most premium phone cameras. Here is how one company ended up on both sides of the counter.
Everyone knows the red logo from the camera strap. Almost nobody knows Canon also builds hospital scanners, factory-floor optics, and chip-making machines - and files more U.S. patents than almost anyone. Here is the whole company behind the shutter.