minimalist-design
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Monos and the suitcase you only buy once
A suitcase built to last creates an awkward business problem: what do you sell its owner next? Monos is answering with packing systems, everyday bags, and a place to stop for coffee.
Koio made luxury sneakers cheaper. Then it had to make itself smaller.
Italian leather was the easy part. Koio’s harder lesson was learning how much business a beautifully simple sneaker could support.
Calvin Klein
Calvin Klein is an American global fashion house founded in 1968 by designer Calvin Klein and business partner Barry Schwartz. Known for minimalist design, denim, underwear, fragrances and provocative advertising, the brand elevates everyday essentials to iconic status. Now owned by PVH Corp., Calvin Klein products generate roughly $9 billion in global retail sales annually and are sold across apparel, underwear, fragrances, accessories and home through wholesale, retail and digital channels worldwide.
NOBULL
NOBULL is a Boston-based direct-to-consumer athletic brand that designs minimalist, durability-focused footwear and apparel for training and daily life. Founded in 2015 by two former Reebok executives, it built its reputation on no-nonsense CrossFit trainers before expanding into running, lifestyle apparel and nutrition. Now co-owned by entrepreneur Mike Repole and Tom Brady, the brand carries a reported $1 billion valuation.
Public Goods
Public Goods is a New York-based, membership-driven direct-to-consumer brand that sells its own line of healthy, sustainable everyday essentials - personal care, household, cleaning, grocery, and supplements - at near-wholesale prices. Pitched by co-founder Morgan Hirsh as 'Amazon with a soul,' the company launched on Kickstarter in 2017, built a single house brand with minimalist design and clean ingredients, and ties purchases to reforestation and food-bank donations.
Material
Material is a New York-based direct-to-consumer kitchenware company building beautifully designed, non-toxic, and sustainably made cooking essentials that are meant to last a lifetime. Founded in 2017 by Eunice Byun and Dave Nguyen, the brand pairs minimalist design with thoughtful materials - Japanese steel knives, copper-core pans, and the reBoard cutting board made from recycled plastic scraps and sugarcane - to make everyday cooking simpler and more pleasurable.