mindful-drinking
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Nick Allen Turned a Sunday Ritual Into a Company
Before Sunnyside was an app, it was a weekly plan, a few text messages and a founder paying close attention to what people actually did.
HOPWTR Sold the Beer Ritual Without the Beer - Then Big Beer Bought In
Two overworked dads wanted the cold-can reward without the next-day tax. Six years later, their functional hop water sits nationwide - and inside Constellation Brands' beer portfolio.
Sunnyside
Sunnyside is a San Francisco-based digital health company (formerly Cutback Coach) that helps people drink less without necessarily quitting. It pairs a habit-tracking app with SMS-based human coaching, a peer community, and - via Sunnyside Med - optional telehealth prescriptions of naltrexone. Members report cutting weekly alcohol consumption by roughly a third, and the company says it has helped 600,000+ people avoid more than 24 million drinks.
The Zero Proof
The Zero Proof is the largest online retailer of premium adult non-alcoholic beverages in the U.S., selling non-alcoholic wine, spirits, beer and ready-to-drink cocktails from 70+ brands plus its own labels, Saint Viviana and Lapo's. Founded in Atlanta in 2019 by Sean Goldsmith and Trevor Wolfe - two former drinkers who started as a review blog - it has grown into a venture-backed importer, wholesaler and retailer that stocks over 400 products and supplies accounts including Whole Foods, Delta, Soho House and the Ritz-Carlton.