millwork
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DMSi and the secret life of a lumber order
A custom door, a shifting delivery date, a Monday morning report. DMSi has spent five decades making software for the awkward details that building suppliers live with every day.
Cassey Gibson Is Turning Sawdust Into Software
The INNERGY CMO grew up sweeping a pattern-maker's floor. Now she sells software, education and a larger idea: the trades deserve better stories about themselves.
Christian MacDonald Built a Marketing Career From the Moulding Aisle Out
After 25 years across branches, products, customer experience, retail and marketing, Metrie's CMO has learned that trust is built where strategy meets the moulding aisle.
Metrie Built a 100-Year Business by Cutting the Paint Job in Half
The family-owned millwork company survived a century by turning trim from an afterthought into a system. Its most useful lesson for builders is simple: sell fewer decisions, fewer job-site steps and fewer reasons for a callback.
The Maine Woodshop That Dresses Your Grocery Store's Best Corner
How a family woodshop in a town of 2,300 people ended up building the produce bins, bakery cases and wine racks that greet you at Whole Foods, Hannaford and Giant - and why it bet its comeback on propane.