memory-care
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The Covington sells a home. The interesting part is what comes next.
In Aliso Viejo, a nonprofit retirement community puts cottages, care and a resident-led academy on the same campus. Its proposition is compelling - provided you read the price in more than one place.
Accura HealthCare Flipped the Org Chart - Then Built a 50-Community Care Network
The Iowa operator put residents and direct-care staff at the top, renamed headquarters the Resource Center, and scaled across four states. Its decade offers a practical playbook - and a warning - for anyone trying to grow a local service without sanding away the local part.
The Toy Guys Who Sold 750,000 Robot Cats to Fight Loneliness
A former Hasbro team took a $60-to-$180 robotic cat, aimed it at grandparents instead of grandkids, and turned play into a public-health tool. State agencies now hand the pets out by the thousands.
Brookdale Is Building a Small City for Every Stage of Aging
The country's largest senior-living operator is trying to make one hard transition feel less like a handoff and more like a life that can keep unfolding - with care, community and clinical coordination under one roof.
The Family Business Built to Make Aging Less Disruptive
SALMON Health and Retirement has spent more than seven decades assembling the pieces of later life under one family roof. Its product is not one building or one level of care, but fewer hard resets when needs change.
David Cygan
He runs marketing for the country's biggest senior living company - and bet the brand on letting residents tell their own stories.
Coro Health
Coro Health is an Austin-based healthcare technology company that delivers clinically proven therapeutic music and multi-faith spiritual programming through a fully licensed streaming service built specifically for care settings. Its flagship MusicFirst platform uses a patented Music Prescription Builder - designed by music therapists, neuroscientists, and music designers - to generate individualized programs shown in peer-reviewed trials to reduce depression and agitation in dementia and long-term care residents. The company also offers FaithFirst multi-faith content and EnrichFirst entertainment, reaching more than a million annual users across thousands of senior living communities and hospitals in the U.S. and Canada.
Neuroglee Health
Neuroglee Health is a Boston-based digital health company building value-based, at-home dementia and cognitive care. It pairs a virtual interdisciplinary clinical team - advanced practice nurses, social workers, pharmacists and care navigators supervised by neurologists and geriatric psychiatrists - with evidence-based digital therapeutics to support patients with mild cognitive impairment through late-stage dementia and their care partners. Founded in 2020 by Aniket Singh Rajput, the company works with Mayo Clinic on its Neuroglee Connect platform and participates in the CMS GUIDE Model to deliver comprehensive, longitudinal dementia care to Medicare beneficiaries at no cost to families.
Agemark Senior Living
Agemark Senior Living is a family-owned operator of senior living communities founded in 1983 by real estate partners Richard Westin and Jesse Pittore. From a single converted hotel in Vancouver, Washington, the company has grown to own or manage 28 communities across six states, offering independent living, assisted living, memory care and skilled nursing. Guided by its in-house LifeCycles wellness philosophy, Agemark aims to reframe aging and end-of-life as stages to be celebrated, and has been certified a Great Place to Work for seven consecutive years.
Richard Westin
Richard Westin is the co-founder of Agemark Senior Living, an Omaha-based operator of 28 communities across six states. The first American to work full-time for Club Med, he imported a resort-style hospitality ethos into a category usually defined by clinical efficiency. He led Agemark as CEO from 1987 until 2022 and now sits as a principal as his son Forrest steps into co-CEO.
SafelyYou
SafelyYou is a San Francisco-based AI company that uses unobtrusive in-room sensors and computer vision to detect, respond to, and help prevent falls among residents in senior living and memory care communities. Spun out of UC Berkeley's AI Research Lab in 2015 by founder and CEO George Netscher, the platform pairs 24/7 monitoring with clinical consultation to reduce falls, ER visits, and operating costs while keeping older adults safer in place.
George Netscher
George Netscher is the Founder and CEO of SafelyYou, a San Francisco-based AI company that uses computer vision to prevent falls and elevate dementia care across senior living communities. Netscher launched the company in 2015 as doctoral research at UC Berkeley's AI Research Lab, driven by his family's direct experience with Alzheimer's disease - his grandmother and aunt both had the condition, and his mother cared for them while working as a physician. SafelyYou's ambient sensor platform now serves nearly 1,000 senior living communities, has raised over $134 million in total funding including a $43 million Series C in 2025, and has been shown to reduce falls by 40% and fall-related ER visits by up to 80%. In May 2025, Netscher was elected to the Argentum Board of Directors, the leading national senior living industry association.