memory-care
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David Cygan
He runs marketing for the country's biggest senior living company - and bet the brand on letting residents tell their own stories.
Richard Westin
Richard Westin is the co-founder of Agemark Senior Living, an Omaha-based operator of 28 communities across six states. The first American to work full-time for Club Med, he imported a resort-style hospitality ethos into a category usually defined by clinical efficiency. He led Agemark as CEO from 1987 until 2022 and now sits as a principal as his son Forrest steps into co-CEO.
George Netscher
George Netscher is the Founder and CEO of SafelyYou, a San Francisco-based AI company that uses computer vision to prevent falls and elevate dementia care across senior living communities. Netscher launched the company in 2015 as doctoral research at UC Berkeley's AI Research Lab, driven by his family's direct experience with Alzheimer's disease - his grandmother and aunt both had the condition, and his mother cared for them while working as a physician. SafelyYou's ambient sensor platform now serves nearly 1,000 senior living communities, has raised over $134 million in total funding including a $43 million Series C in 2025, and has been shown to reduce falls by 40% and fall-related ER visits by up to 80%. In May 2025, Netscher was elected to the Argentum Board of Directors, the leading national senior living industry association.