media-mix-modeling
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Northbeam
Northbeam is a San Francisco-based, machine-learning marketing measurement platform built for direct-to-consumer and ecommerce brands. It stitches together multi-touch attribution, media mix modeling, and incrementality testing so marketers can see what their ad spend actually drives in revenue - across Meta, TikTok, Snap, Google, and beyond - in a privacy-changed, cookie-thin world. Founded in 2019 by Austin Harrison and Dan Huang, the company helps growth teams move budget with confidence instead of guessing.
Akkio
Akkio is a Cambridge, Massachusetts-based AI company that builds an AI-native platform for media agencies and data providers. It lets non-technical teams chat with their data, build no-code predictive models, segment audiences, simulate media plans, and generate campaign reports in minutes rather than weeks. Founded in 2019, Akkio started as a no-code machine learning tool for small businesses and has since refocused on automating the full campaign workflow for the advertising and media industry, with customers including Horizon Media, Havas, and LG Ad Solutions.
Austin Harrison
Austin Harrison is the co-founder and CEO of Northbeam, a San Francisco-based marketing intelligence platform that uses first-party data and machine learning to give e-commerce and D2C brands an accurate picture of which ads are actually driving revenue. Before pivoting to martech, Harrison built a parallel career in digital entertainment — co-founding an animation company that worked with Hasbro, Disney, and NBC Universal, and earlier running MediaTrip, an online animation channel that earned an Entertainment Weekly Top 10 Internet Phenomenon ranking. At Northbeam, he has led the company to track over $130 billion in ad-attributed revenue across 800+ brands, raised $40 million in total funding, and launched industry-first attribution models developed in partnership with Meta, TikTok, and Snapchat.