mechanical-keyboards
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Drop made the crowd part of the product
A $200 headphone helped turn a group-buying club into a hardware brand. Drop’s next chapter asks what remains when the community’s shop becomes a Corsair collaboration hub.
The Keyboard Company That Sells Out in Ten Minutes
Gamers were covered in dripping fashion and typing on basic black plastic. Two collectors decided that gap was worth a brand - and turned mechanical keyboards into a drop culture.
Cassidy Williams
Cassidy Williams is a Chicago-based software engineer, Senior Director of Developer Advocacy at GitHub, and one of the most recognizable voices in the frontend developer community. Known online as @cassidoo, she runs the widely-read weekly newsletter 'rendezvous with cassidoo,' builds mechanical keyboards, mentors early-career engineers, and has spoken everywhere from TED stages to the United Nations. She's a Glamour '35 Women Under 35 Changing the Tech Industry' honoree, a LinkedIn Top Professional, and a firm believer that you get a lot by giving.