meal-planning
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Shef’s Big Idea: Dinner Can Wait
Shef connects hungry households with local cooks. Its revealing discovery was that making dinner more convenient meant giving the person cooking it more time.
The Recipe Was Only the Beginning
SideChef began by teaching one uncertain cook what to do next. The useful surprise was that the same instructions could connect dinner plans, grocery carts, appliance screens and the companies that pay to appear along the way.
The Recipe App That Wants to Pay the People Who Actually Cook
Bill and Hayley Staley spent a decade turning a Paleo food blog into cookbooks and a spice line. Now they are building the marketplace they wish they'd had - one where creators, brands and home cooks all get a cut of the table.
Fitia
Fitia is an AI-powered nutrition tracking and meal planning app built by two childhood friends from Peru. It turns the daily grind of counting calories into a personalized plan: users log food by photo, voice, text, or barcode, and Fitia adapts meal plans, macros, and grocery lists to their goals and food preferences. Backed by Y Combinator (S21), it has grown to more than 10 million users across 150+ countries and outranks incumbents like MyFitnessPal in downloads across Spain and much of Latin America.