Bill and Hayley Staley spent a decade turning a Paleo food blog into cookbooks and a spice line. Now they are building the marketplace they wish they'd had - one where creators, brands and home cooks all get a cut of the table.
Fitia is an AI-powered nutrition tracking and meal planning app built by two childhood friends from Peru. It turns the daily grind of counting calories into a personalized plan: users log food by photo, voice, text, or barcode, and Fitia adapts meal plans, macros, and grocery lists to their goals and food preferences. Backed by Y Combinator (S21), it has grown to more than 10 million users across 150+ countries and outranks incumbents like MyFitnessPal in downloads across Spain and much of Latin America.