marketing
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Paul Evans
Paul Evans is the founder and Chief Positioning Engineer at V2RSION, a London studio that builds AI-powered B2B positioning systems. After two decades leading media and marketing at Vodafone, Microsoft, Emirates and Nike, he now argues that the B2B website is no longer where buyers decide - they ask ChatGPT, Gemini and Perplexity instead - and that companies must feed clear, differentiated positioning to LLMs or risk being left off the shortlist entirely.
The AI Visibility Audit (Step-by-Step)
The AI Visibility Audit is a step-by-step method for checking how ChatGPT, Claude, and Gemini describe a brand. It runs a set of buyer-intent prompts across each engine, measures whether answers stay consistent, flags hallucinated or outdated facts, surfaces missing product knowledge and use cases, and turns the gaps into a ranked list of fixes. The goal is simple: know what the machines are saying about you before your customers ask them.
Seth Godin on the Future of Marketing: Better, Not Louder
In an in-depth virtual conversation on the Entrepreneur Studio podcast, marketing legend Seth Godin joins host Chris Allen to redefine what marketing actually is in the age of AI. Godin argues that marketing was never about hype, ads, or hustle, but about creating the conditions for other people to eagerly spread your idea. He unpacks permission marketing, why a brand is a promise rather than a logo, why authenticity is a trap that should be replaced with consistency, how false proxies mislead companies, and why the real opportunity with AI is to make things better rather than cheaper. Threaded with vivid stories about Carmine's restaurant, a slipper-wearing boiler technician, Volkswagen's emissions scandal, and the wine merchant Garagiste, Godin makes the case that in a world of infinite noise, the winning move is to be better, not louder.
How Jake Built 'Early,' the Push-Up Alarm App Making $50,000 a Month
In this Starter Story episode, host Pat Walls interviews Jake, a 24-year-old self-taught developer and former accountant who built 'Early,' an iPhone alarm clock app where you must do push-ups to turn off your alarm. Launched at the end of 2025, the app went from zero to over $50,000 a month in just four months, racking up more than 200,000 downloads. Jake breaks down how he found and validated the idea, why he shipped an MVP in 19 days, how iOS 26's AlarmKit API made a reliable alarm app possible, and why influencer marketing and top-of-funnel views were the true secret to his growth.
Rory Sutherland's Pessimistic (and Brilliant) Predictions for 2026
Rory Sutherland, Vice Chairman of Ogilvy UK and behavioral economics provocateur, delivers a characteristically contrarian set of predictions for 2026. He argues that AI will initially be weaponized by tech companies and consultants as a cost-reduction tool — what he calls the 'doorman fallacy' — stripping out human value while claiming efficiency wins. Drawing on the Austrian vs. Chicago schools of economics, the history of the electric motor, and a devastating critique of self-checkout tills, Sutherland maps out three phases of AI adoption and ends with a rallying cry to marketers: stop selling what you do, and start selling how you think.