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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

made-to-measure

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Company
3DLOOK’s two-photo trick needed a better fit
Ai · Saas · Enterprise

3DLOOK’s two-photo trick needed a better fit

The camera could measure a body. Finding someone who would pay for that measurement took longer. From custom suits to body armor and fitness tracking, 3DLOOK’s story is a lesson in selling the useful part of a clever invention.

mobile-body-scanning · computer-visionRead →
Company
Trumaker wants you well dressed. Shopping is optional.
Consumer · Ecommerce

Trumaker wants you well dressed. Shopping is optional.

A tape measure, a personal stylist and a remembered fit: Trumaker built its menswear service around the man who would rather be doing something else.

menswear · made-to-measureRead →
Company
The Two Marketers Who Turned Body Scans Into 150 Sizes of Shirt
Ecommerce · Consumer · Hardware

The Two Marketers Who Turned Body Scans Into 150 Sizes of Shirt

Kirk Keel and Matt Hornbuckle had no apparel experience and one stubborn idea: that most men's shirts fit badly because there aren't enough sizes. So they built 150 of them.

stantt · mens-apparelRead →