lumber
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Barry Friedman
Barry Friedman is the President and CEO of Friedman's Home Improvement, a third-generation family-owned hardware and home improvement retailer based in Petaluma, California. Named CEO in 2013 by his father Bill Friedman, Barry has led the company through digital transformation, e-commerce expansion, and a new 72,000-square-foot distribution center, all while steering the business toward its 80th anniversary in 2026. Under his leadership, Friedman's operates four locations across Sonoma County with approximately 600 employees, and remains deeply embedded in the North Bay community through philanthropy and civic engagement.
Shreesha Ramdas
Shreesha Ramdas is the CEO and Co-Founder of Lumber (LumberFi Inc.), an AI-first construction workforce management platform that automates payroll, time tracking, HR, safety, and compliance for specialty contractors. A serial entrepreneur who previously co-founded Strikedeck (acquired by Medallia) and LeadFormix (acquired by SAP/CallidusCloud), Ramdas deliberately pivoted from serving Silicon Valley to digitizing one of the most labor-intensive and underserved industries in America. Under his leadership, Lumber raised $21M in total funding, acquired BuilderFax, and is building autonomous AI agents to handle everything from prevailing wage audits to paper timecard digitization.