loyalty-marketing
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Sara Moore Is Marketing the Part of Moviegoing You Cannot Stream
From a century-old football trophy to a bag of popcorn, Sara Moore has spent her career turning familiar rituals into reasons to gather. At Cineplex, her brief is bigger than selling tickets: make leaving the sofa feel worth it.
Danielle Brown Came Back to a Different Marketing Scoreboard
After a year away, the Toronto CMO returned to an industry being rewritten by AI. Her answer is the same operating discipline she has carried from music to loyalty to SaaS: connect the creative work to revenue, tell the truth about the numbers and keep enough nerve to trust your gut.
Michelle Feeney Makes a 209-Year-Old Bank Speak Internet
After decades in direct response, digital acquisition and banking, BMO Canada's marketing chief is testing a practical idea: a regulated institution can earn attention without losing discipline.
Elizabeth Rutledge
Elizabeth Rutledge spent two years learning how to hold a classroom’s attention. At American Express, she turned the same instinct - know your audience, earn their trust, make the lesson useful - into more than 35 years of building a modern relationship brand.
Keith Colbourn
Keith Colbourn is a retail marketing executive who has spent his career turning shopping data into loyalty. He is Executive Vice President and Chief Marketing Officer at Total Wine & More, and previously ran loyalty and lifecycle marketing at Target, loyalty and analytics at Safeway, and retailer digital solutions at Quotient Technology (Coupons.com). Earlier roles at dunnhumby, FreshDirect, and The Loyalty Group (now LoyaltyOne) put him at the front of the shift from paper coupons to mobile-first, data-driven customer programs.
Philip Auerbach
Philip Auerbach is the Chief Marketing Officer of Custom Ink, the Fairfax, Virginia custom apparel and promotional products company, a role he took up in May 2025. A Cornell-trained marketer with roughly 25 years of executive experience, he spent nearly 15 years at McKinsey & Company, where he became a partner in the Sales & Marketing practice and co-founded the firm's Loyalty service, before running commercial and digital operations at Caesars Entertainment, Lindblad Expeditions, Dunkin' Brands, ClearChoice, and Bumble. At Bumble he led global marketing and partnerships and helped scale the business profitably by more than 50%, contributing to over $900 million in annual revenue. At Custom Ink he owns brand strategy, performance marketing, and customer acquisition.
Justin Yoshimura
Justin Yoshimura is the founder, chairman, and CEO of CSC Generation, an AI-native retail holding company that acquires and modernizes established brands such as Sur La Table, Z Gallerie, and One Kings Lane. A high-school dropout who built a million-dollar cell-phone marketplace as a teenager, he went on to found the Y Combinator-backed loyalty platform 500friends (acquired by Merkle in 2014) and made the Forbes 30 Under 30 list. Today he runs CSC Generation as a Constellation Software-style roll-up, buying distressed retailers and rebuilding them on data, automation, and CSC's proprietary Genesis platform.
Yair Goldfinger
Yair Goldfinger is an Israeli engineer and serial entrepreneur who, at 26, co-founded ICQ, the first Internet-wide instant messaging service, sold to AOL in 1998. He went on to co-found the online advertising company Dotomi (acquired by ValueClick) and is now Co-Founder and CEO of AppCard, a New York based loyalty and personalization platform that gives independent grocers the marketing firepower once reserved for national chains. A World Economic Forum Young Global Leader and a notoriously press-shy angel investor, he builds companies around a single idea: relevance beats noise.