
The eJOOV co-founder spent two decades learning how goods move. His sharper insight was that the awkward trip home - the return - could become a second sale, a better process and the start of a broader logistics company.

Long before she became Lifepoint Health's chief marketing officer, Lori Riggs found a durable formula for earning attention: solve the audience's problem before promoting the company. Her path from a hospital internship to the C-suite shows what happens when empathy learns to count.

Before Jeremy Shepherd became Brown-Forman's chief marketing officer, he spent two decades close to the places where strategy gets tested - markets, distributors, stores and teams. His route from Canada to London to Louisville explains the operator behind the title.