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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

location-based-advertising

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Company
Vistar Media taught the billboard to wait for rain
Saas · Media · Enterprise

Vistar Media taught the billboard to wait for rain

A cold day in Salt Lake City becomes an invitation to Hawaii. Behind that small act of persuasion sits Vistar Media’s larger business: making outdoor advertising easier to buy, sell and run.

digital-out-of-home · programmatic-advertisingRead →
Company
GroundTruth and the curious value of showing up
Enterprise · Media · Saas

GroundTruth and the curious value of showing up

A click is easy to count. A customer walking through the door is harder. GroundTruth built its advertising business around that difference - and now its new owner wants to predict the visit before it happens.

advertising-technology · location-intelligenceRead →