location-based-advertising
(3)
Vistar Media taught the billboard to wait for rain
A cold day in Salt Lake City becomes an invitation to Hawaii. Behind that small act of persuasion sits Vistar Media’s larger business: making outdoor advertising easier to buy, sell and run.
GroundTruth and the curious value of showing up
A click is easy to count. A customer walking through the door is harder. GroundTruth built its advertising business around that difference - and now its new owner wants to predict the visit before it happens.
Nels Stromborg
Nels Stromborg is a VP Transformational Leader for Media and Entertainment at Adobe, based in Chicago, with 20+ years of digital media sales experience. Known for scaling sales organizations and consistently outperforming targets - hitting 300% of goal in FY2020 and winning Adobe's North American and Media & Entertainment Seller of the Year award - he has built a career arc from floor trader at the Chicago Board Options Exchange to driving Adobe's most strategic entertainment partnerships. He has held senior sales leadership roles at Undertone, Retale, and AOL before joining Adobe.