local-marketing
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Monica Ho Keeps Re-Earning the CMO Seat
At SOCi, revenue climbed from roughly $10 million to more than $100 million while Monica Ho stayed in the same chair. Her trick is to treat the chair as rented, keep changing the job, and make room for the intern with the better TikTok idea.
Ashwin Ramesh Is Building the Boring Machinery That Makes Local Business Visible
He started with a three-dollar domain and a gaming server. Two decades later, the Synup founder is still turning tedious internet chores into software - now with AI back at his fingertips.
Mark Michael Spent 18 Years Making the Website Impossible to Ignore
He and Daniel Rust started building together in high school, burned through an early venture round, survived the pivots, and turned a quiet white-label CMS into infrastructure for franchise brands. The useful lesson is less about websites than staying with a problem long enough to see it clearly.
Matthew Marx
Matthew Marx is the co-founder and CEO of Evocalize, a Seattle- and Austin-based collaborative marketing platform that lets franchises, brokerages, lenders and multi-location brands push automated, compliance-friendly digital ad campaigns down to their local partners. A Babson MBA and 20-year marketing-technology operator, he built Evocalize after product leadership stints at Bazaarvoice, Oracle Retail, PA Consulting in London, and the MassPRIM pension fund.