live-sports
(5)
National Football League (NFL)
The NFL is less a single sports company than a carefully tuned operating system for 32 clubs - one that turns a short season into year-round media, data, merchandise and global fandom.
Sankar Jayaram
Sankar (Jay) Jayaram is the co-founder and CEO of Quintar, a Santa Clara startup building augmented reality experiences for live sports. A former Washington State University engineering professor who founded the school's virtual reality lab in 1994, he co-founded VOKE with his wife Uma Jayaram, sold it to Intel in 2016, and served as CTO of Intel Sports before spinning out Quintar in 2021. Quintar became the official AR developer for the PGA Tour and shipped PGA Tour Vision for Apple Vision Pro.
FloSports
FloSports is an Austin-based direct-to-consumer sports streaming company that broadcasts underserved and niche sports - wrestling, cycling, track and field, motorsports, gymnastics, grappling, hockey and more - with the depth typically reserved for major professional leagues. Founded in 2006 by brothers Martin and Mark Floreani, the subscription platform streamed roughly 40,000 live events in 2024, reached more than 23 million viewers, and reported record revenue and sustained profitability ahead of its 2025 Series D round led by Dream Sports.
Quintar, Inc.
Quintar is a Santa Clara-based extended reality company building a device-agnostic spatial XR platform that turns physical venues into digitally enhanced 'Quintar Places.' Its patented Q.reality platform combines a Spatial Visual Positioning System with True Spatial Video to overlay real-time, data-driven content on live sports and other events. Quintar is the official mobile AR and XR developer of the PGA TOUR and built PGA TOUR Vision, the first professional golf application for Apple Vision Pro. Founded in 2021 by former Intel CTO Dr. Sankar (Jay) Jayaram and Dr. Jeff Jonas, the company has raised roughly $11 million, including an $8.2 million Series A in 2024.
Professional Fighters League
The Professional Fighters League (PFL) is a global mixed martial arts organization that reinvented the sport with a sports-season structure - a regular season, playoffs, and a championship where fighters compete for real money instead of matchmaker whim. Founded in 2017 by venture capitalist Donn Davis, PFL broadcasts to 160+ countries, has expanded into regional leagues across Europe, Africa, MENA and the Pacific, acquired rival Bellator MMA in 2023, and signed marquee names like Francis Ngannou and Jake Paul. It positions itself as the credible global challenger to the UFC.