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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

licensed-merchandise

(3)
AllCompaniesPeopleStoriesProducts
Company
The $200 Million Water-Bottle Company Built to Give Its Profits Away
Consumer · Ecommerce

The $200 Million Water-Bottle Company Built to Give Its Profits Away

Simple Modern entered a crowded aisle with $200,000, an Amazon playbook and a promise to give away at least 10% of its profits. A decade later, its cups sit in more than 10,000 storefronts - and the mission is still written into the math.

simple-modern · drinkwareRead →
Company
Fanatics Wants Every Fan Moment - and Every Transaction Around It
Ecommerce · Consumer · Gaming

Fanatics Wants Every Fan Moment - and Every Transaction Around It

The jersey seller has become a sports operating system, linking 100 million-plus fans to merchandise, cards, wagers, events and media. Its next contest is proving that one account can hold all of fandom without flattening what makes fans care.

sports-commerce · licensed-merchandiseRead →
Company
Tervis
Consumer · Ecommerce · Hardware

Tervis

Tervis helped invent the insulated tumbler, then watched drinkware become fashion. After bankruptcy, a sale and a smaller footprint, the Florida brand is betting that its old strengths - customization, licensing and things that do not shatter - can become new again.

insulated-drinkware · reusable-tumblersRead →