Roots began with a shoe designed to make people stand differently. Five decades later, its harder trick is keeping heritage, comfort and Canadian identity useful in a fashion market that never stands still.
Fossil spent years trying to put a computer on the wrist. Its more revealing talent was there all along: turning somebody else's fashion language into a watch, then placing it almost everywhere.
Balenciaga built a global business by making silhouette feel like news. Now, under Pierpaolo Piccioli, the house is testing whether couture craft can carry the same cultural charge as provocation.
Joon Silverstein is the Chief Marketing Officer of Coach, the New York leather goods house inside Tapestry Inc., and the founder of Coachtopia, the circular sub-brand she launched in 2023 to build luxury products out of what the industry usually throws away. She trained first as a cultural anthropologist - a BA from Columbia, fieldwork as a Fulbright Fellow - then added an MBA from Harvard Business School and a stint at The Boston Consulting Group before leading change at Louis Vuitton and Victoria's Secret. She joined Coach in 2014 as SVP of Global Customer Experience and worked her way through digital, ecommerce, creative, sustainability and North America marketing before being elevated to CMO in January 2025. Her signature move is treating consumers as collaborators rather than targets: Coach's spring 2026 'Explore Your Story' campaign was co-created with Gen Z communities from the US to China, and the brand posted 25% revenue growth in fiscal Q2 2026 on the back of its strongest new-customer acquisition on record. She gave a TED Talk at TEDNext 2024 arguing that waste is a human invention, not a law of nature.
Christian Dior Couture is the Paris-based haute couture and luxury fashion maison founded in 1946 by Christian Dior. Owned by luxury group LVMH and led by Chairman and CEO Delphine Arnault, the house designs and retails haute couture, ready-to-wear, leather goods, footwear, jewelry, watches, fragrance and beauty through a global network of boutiques and e-commerce. Famous for the 1947 'New Look' that redefined post-war femininity, Dior remains one of the most recognized names in global luxury, blending French savoir-faire with contemporary creative direction now led by Jonathan Anderson.
Coach is an American luxury house of leather goods and lifestyle accessories founded in New York in 1941. Known for its horse-and-carriage emblem and craftsmanship, the brand designs handbags, small leather goods, ready-to-wear, footwear, fragrances and accessories at accessible luxury price points. A subsidiary of Tapestry, Inc., Coach has re-energized around a strategy it calls 'expressive luxury,' winning a new wave of Gen Z shoppers with hero franchises like the Tabby and Brooklyn bags and posting strong double-digit growth across North America, China and Europe.
Eleventy USA is the North American arm of Eleventy, a Milan-based Italian luxury label founded in 2007 by Marco Baldassari and Paolo Zuntini. Built on a philosophy of 'Smart Luxury' - understated, logo-free clothing that blends traditional Italian tailoring with modern comfort - the brand sells men's and women's ready-to-wear, sportswear, shoes, leather goods, eyewear and accessories. Since establishing its New York headquarters in 2016, Eleventy USA has grown its stateside footprint to eight flagships and become a leading example of the 'quiet luxury' movement in America.
Kering is a French global luxury group that owns and develops a portfolio of Houses in fashion, leather goods, jewelry and eyewear - including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Boucheron, Pomellato, Qeelin and Ginori 1735, plus Kering Eyewear and Kering Beaute. Controlled by the Pinault family through holding company Artemis, Kering grew out of a lumber and retail company (PPR) and reoriented itself entirely toward luxury, positioning creativity and sustainability at the center of its strategy.
Michael Kors is an American accessible-luxury fashion house founded in 1981 by designer Michael Kors. Known for jet-set American sportswear, its signature Saffiano-leather handbags, watches and ready-to-wear, the brand sells through hundreds of retail and outlet stores worldwide, wholesale partners and a growing e-commerce business. Now the anchor brand of parent Capri Holdings, Michael Kors accounts for roughly 70% of the group's revenue and targets style-conscious, aspirational consumers who want luxury design at a more attainable price point.
Portland Leather Goods is a bootstrapped, direct-to-consumer leather brand founded in 2015 by Curtis Matsko in a single-car garage in Portland, Oregon. What began as a handmade journal for his girlfriend grew into one of Etsy's top all-time sellers and a $100M+ business selling handcrafted full-grain leather totes, crossbodies, wallets and accessories. Known for its signature tumbled 'pebble' leather, aggressive social-media community building, and a fiercely loyal customer base, PLG blends artisan craftsmanship with modern DTC marketing to offer high-end leather at accessible prices.
Tecovas is an Austin, Texas-based western brand that set out to be the "Warby Parker of cowboy boots" - selling handmade, León, Mexico-crafted leather boots and western apparel directly to consumers at attainable prices. Founded in 2015 by Paul Hedrick, it grew from an online-only startup into an omnichannel retailer with more than 50 stores, roughly $300 million in expected sales, and a loyal community drawn to its blend of heritage craftsmanship and modern retail.
Troubadour Goods is a London-based, B Corp-certified maker of premium bags and accessories built for people who move between the office, the airport and the weekend. Founded in 2011 by two former City of London financiers, Samuel Bail and Abel Samet, the brand pairs functional, understated design with technical performance - waterproof fabrics, ergonomic straps and tech-protective compartments - and an unusually deep sustainability program that culminated in the Orbis Circular Collection, a line of fully recyclable, zero-waste bags made from recycled PET. Its bestselling Apex backpack has been named a best laptop backpack by Wirecutter, Esquire and The Telegraph.
MacCoy Merkley is the Chief Marketing Officer of Portland Leather Goods, the largest leather bag manufacturer in North America. A former wedding photographer, he answered a Craigslist ad for a digital media specialist in 2018 and went on to help scale the company from roughly $3.5M to more than $100M in annual revenue. He is known in direct-to-consumer circles for a product-first, no-nonsense approach to marketing, heavy use of Meta advertising, strategic discounting, and a very active personal presence on LinkedIn and X.
Cuyana is a San Francisco-based direct-to-consumer fashion company built on a two-word philosophy - Fewer, Better Things. Founded in 2011 by Karla Gallardo and Shilpa Shah, the brand makes premium leather goods, apparel, and travel essentials with sustainably-certified materials and an unusually long product lifespan. It runs a resale program (Revive), seven-plus retail stores, and ships globally.
Karla Gallardo is the Co-Founder and CEO of Cuyana, a San Francisco-based sustainable fashion brand built on the philosophy of 'fewer, better things.' Born in Ecuador and educated at Brown University and Stanford GSB, she co-founded Cuyana in 2011 with Shilpa Shah to create timeless, high-quality women's essentials through ethical, transparent supply chains. Under her leadership, Cuyana has grown to 160+ employees, raised $44.8M in funding (including a $30M Series C), and built a loyal customer base that includes Meghan Markle and Jessica Alba. The company achieves a remarkable 90% full-price sell-through rate — rare in fashion — and has been recognized for pioneering sustainable luxury retail in the U.S.
Shilpa Shah is the co-founder and Chief Experience Officer of Cuyana, the San Francisco-based sustainable luxury fashion brand built around two words: fewer, better. A UC Berkeley-trained UX designer who spent a decade building interfaces for Disney, AT&T, and Sun Microsystems before pivoting to business school at 32 — pregnant during her first semester — Shah co-founded Cuyana in 2011 with Karla Gallardo. The company has grown into a cult-favorite direct-to-consumer brand with 7 retail locations, 150+ employees, celebrity fans including Jessica Alba and Ayesha Curry, and $30 million in Series C funding from H.I.G. Capital. At Cuyana, Shah is the architect of the customer experience, championing quality over quantity in an industry obsessed with the opposite.

Wendy Yu is the CEO of Cuyana, the San Francisco-based sustainable fashion brand built on the philosophy of 'fewer, better things.' A data-and-analytics-trained operator with a BS from MIT and an MBA from the University of Michigan, she worked her way through gaming, consulting, and digital marketing before joining Cuyana as Chief Digital Officer in 2018. When founder Karla Gallardo stepped down in 2025 after 14 years, Yu stepped into the CEO role - bringing her decade-plus of growth marketing and digital operations experience to the helm of a brand that has generated nearly half a billion dollars in lifetime DTC sales.