The Buenos Aires company does not merely build online stores. It connects the messy machinery behind them - stock, orders, returns, marketing and all - for fashion brands trying to sell across Latin America.
The São Paulo-based commerce company is betting that Latin America’s merchants need more than a website. They need payments, parcels, marketing and WhatsApp sales to behave like one system.

Ilan Bajarlia is the CEO and co-founder of nocnoc, a Montevideo-based cross-border e-commerce facilitator that connects more than 2,500 global brands and sellers from the U.S. and China with shoppers across Latin America's fragmented marketplaces. A former dLocal and AstroPay business developer, he built nocnoc from a $300,000 friends-and-family seed into a company that has raised roughly $22 million, led by PayPal Ventures, and operates the largest cross-border stores in the region across Brazil, Mexico, Colombia, Chile and Argentina.