Targus made the first laptop case 40-plus years ago. It survived by owning the boring, essential stuff everyone forgets to buy until they need it - and by turning old bottles into backpacks.
A 1992 laptop-case brand, two Naval Academy roommates, and a plan to own every unglamorous accessory that keeps a company's laptops alive. Here is how CODi Worldwide built a quiet hardware business on the stuff IT departments never brag about.

Tania Brown is an ACCA-qualified executive and entrepreneur who serves as Area Vice President of APAC Strategic Customer Engagements (Elevate) at ServiceNow, the $13B+ enterprise cloud platform company. A digital and accounting leader with roots in venture capital, tech startups, and real estate, she has built a career spanning Brisbane, London, Melbourne, Singapore, and Sydney. Alongside her corporate career, she co-founded Jacq Leigh, a women's leather laptop bag brand launched in 2019 after noticing a gap in the market for functional, stylish bags designed for corporate women.