klaviyo
(9)
Andrew Bialecki and the rule that kept him in the inbox
Before Klaviyo became a public company, Andrew Bialecki had to answer the customers before he could write the code. His next bet is that software can learn to give people that same attention.
From Climbing Copywriter to AI-Era Operator: Jen Rapp Keeps Creative Close to the Business
She learned brand storytelling at Patagonia, performance discipline at DoorDash and public-company theater at Klaviyo. Now Superside's Chief Customer Officer is trying to make creative work faster without sanding away the human judgment that makes it worth seeing.
Stephen Campbell
Stephen Campbell is the CEO and co-founder of Revamp (YC S23), a San Francisco AI startup that stitches together Klaviyo and Shopify data to build smarter customer segments for eCommerce brands and agencies. A USC computer science graduate and former Airtable engineer, he built Revamp with longtime friend Amin Akhtar to turn days of manual data wrangling into insights that generate in seconds. He is known for a lean, capital-light approach to building - his 'raise early and raise small' philosophy - and for helping seed the Bay Area's generative-AI community through The GenAI Collective.
Katherine Brodie
Katherine Brodie is the Chief Marketing Officer of Frances Valentine, the New York fashion house co-founded by Elyce Arons with her best friend, the late Kate Spade, and Andy Spade. Brodie joined in January 2025 after roughly two decades spent building direct-to-consumer engines for design-led brands: eCommerce at Kate Spade, digital marketing at C. Wonder and Club Monaco, eCommerce at Reese Witherspoon's Draper James, and VP of Marketing & eCommerce at Rifle Paper Co., followed by a VP of Marketing post at CAKE. At Frances Valentine she runs a marketing operation that behaves less like a department and more like a production studio - video-first storytelling, creator-style content, and a community organized around color and joy. The strategic bet is contrarian by industry standards: while most fashion brands chase shoppers under 35, Brodie's team has built a viral social presence around women 50 and up, with Arons herself as the on-camera personality. The approach has coincided with rapid growth for the brand across e-commerce, its expanding retail fleet, and wholesale.
MacCoy Merkley
MacCoy Merkley is the Chief Marketing Officer of Portland Leather Goods, the largest leather bag manufacturer in North America. A former wedding photographer, he answered a Craigslist ad for a digital media specialist in 2018 and went on to help scale the company from roughly $3.5M to more than $100M in annual revenue. He is known in direct-to-consumer circles for a product-first, no-nonsense approach to marketing, heavy use of Meta advertising, strategic discounting, and a very active personal presence on LinkedIn and X.
Eitan Winer
Eitan Winer is the co-founder and CEO of Maverick, a San Francisco startup that uses generative AI to send personalized videos and AI-optimized email at scale for ecommerce brands. Raised in La Paz, Bolivia and trained in Management Science & Engineering at Stanford, he spent eight years building products at mobile gaming company Pocket Gems and ran an alpaca-apparel store on Shopify before teaming up with engineer Debarshi Chaudhuri in 2021. Maverick records a merchant once, then uses lip-sync and face-sync models to generate thousands of customer-specific videos, aiming to make online shopping feel as personal as walking into a store.
Ethan Choi
Ethan Choi is a Partner at Khosla Ventures leading the firm's Growth Fund, where he writes checks between $15M and $70M into cloud infrastructure, SaaS, enterprise, and consumer internet companies from Seed through Series C. Before joining Khosla in 2024, he was a Partner at Accel, where he backed Klaviyo (now NYSE: KVYO), 1Password, and Pismo (acquired by Visa). His investing philosophy pivoted from metrics-first to founder-first — he now spends 90% of his diligence energy on the people rather than the numbers. A former LDS missionary who spent two years in South Korea, Choi is an unusually direct voice on AI's disruption of white-collar work and the coming robotics inflection point.
Chase Dimond
Chase Dimond is a partner at Structured, a full-stack ecommerce marketing agency, and one of the most-followed email marketing experts on the internet. He co-founded Boundless Labs in 2018, grew it into a 7-figure agency generating $35M+ in email-attributable client revenue, and sold it to Structured in 2020. Today he runs a media empire with 750,000+ cross-platform followers, a 100K-subscriber newsletter with a 46% open rate, and has helped ecommerce brands collectively generate $200M+ in email revenue. Shopify named him the #1 influencer to follow in ecommerce.
Val Geisler
Val Geisler is a lifecycle marketing strategist and VP of Partner Programs at Digioh, best known for founding Fix My Churn and creating the 'Dinner Party Strategy' — a behavior-driven email onboarding framework that has powered 209% conversion lifts for SaaS and ecommerce brands. With 12+ years at the intersection of customer empathy and marketing systems, she has built advocacy programs at Klaviyo, grown retention email to 25% of company revenue at ByHeart, and hosted the Ecommerce Marketing School podcast. Her philosophy: emails are relationships, not broadcasts.