CHASE
DIMOND

Before he was the most-followed email marketer on the internet, Chase Dimond was a teenager with Crohn's Disease who had just taught himself guerrilla marketing to fund disease awareness campaigns. By sixteen, he was the youngest board member of the Crohn's and Colitis Foundation. Not because someone gave him a seat - because he had raised tens of thousands of dollars and reached hundreds of thousands of people using tactics he reverse-engineered from scratch. That instinct - find the channel, work it harder than anyone else - never left him.

Fast-forward to 2018: Dimond is twenty-six, working out of Orange County, California, and starts Boundless Labs with a simple idea. Ecommerce brands are leaving money in their inboxes. Most of them have no idea how to write an email that actually converts. He would fix that - for a fee. Within two years, Boundless Labs had thirty full-time employees, was pulling seven figures in annual revenue, and had generated over thirty-five million dollars in email-attributable revenue for its clients. In July 2020, Structured Social - co-founded by paid social veterans Nick Shackelford and Jake Schmidt - acquired the agency for an undisclosed sum. Dimond became a partner. The combined entity, now just called Structured, runs seventy-plus employees and serves more than one hundred fifty brands simultaneously.

The number that actually tells the story: $200M. That's the cumulative email revenue Structured's clients have made because of campaigns Chase and his team built. Eight Sleep sleeps on it. Mixtiles ships to it. CrossNet plays on it. The math is straightforward - email typically drives 20 to 30 percent of total revenue for ecommerce brands. Structured's job is to make sure that slice is as large and as automated as possible.

What separates Dimond from the thousand other "email gurus" posting carousels isn't that he talks about email. It's that his numbers are public and verifiable. The newsletter he runs has 100,000 active subscribers and a 46 percent open rate - industry average is 20 to 25 percent. His LinkedIn has 438,000 followers and generates 44 million impressions per year. When he posts, people actually read it. Sponsors like Amazon Ads, TikTok, Walmart, Omnisend, and Ahrefs pay to be in that feed. When Favikon ranked email marketers across all social media, Dimond came out first.

The course business is its own case study. He launched an Ecommerce Email Marketing course on Podia, it ranked number one on Google for the target keyword almost immediately, and it crossed 2,000 purchasers with roughly $300,000 in revenue within four months. The interesting wrinkle: half the buyers were agencies and freelancers. Which means Chase accidentally built a partner pipeline for Structured by teaching the competition. That might look naive on the surface. Look closer - those agencies bring him deal flow, referrals, and eventually some become acquisition targets.

Structured does not do cold outreach. Not a single cold email sent by the business development team. The entire pipeline runs on content (Chase posts 3 to 6 times per day on LinkedIn, staggered across time zones), partner referrals (10 percent commission, paid within 24 to 72 hours), and speaking engagements. When your name is synonymous with the channel, you don't need to knock on doors. The doors find you.