jfrog
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Shlomi Ben Haim and the refrigerator pitch
JFrog’s co-founder built a business around the software most people never see. His story runs from an unlikely investor pitch to a public company, with a stubborn belief that the people you hire early decide what happens next.
Genefa Murphy Studied Why We Adopt Technology. Now She Must Help Us Trust What Builds It.
Her route to the C-suite began with airline check-in kiosks, passed through product management and three public software companies, and arrived at JFrog just as AI made software trust a boardroom question.
Shlomi Ben Haim
Shlomi Ben Haim is the co-founder, CEO and Chairman of JFrog, the Sunnyvale and Israel based company that built Artifactory and turned the unglamorous business of storing binaries into a Nasdaq listed platform for the software supply chain. A former Israeli Air Force major who spent twelve years in uniform before running AlphaCSP, he has led JFrog since 2008 with a slogan engineers actually quote back at him: liquid software, continuous updates, zero downtime.