intimate-care
(2)
Bloomi
Bloomi is a sexologist-led, direct-to-consumer intimate wellness brand offering clean, plant-based products - lubricants, arousal oils, intimate washes, moisturizers, and body-safe vibrators - designed for sensitive skin and free of common vulvar allergens. Founded by sexologist Rebecca Alvarez Story, the company pairs a proprietary 'Clean Standard' for ingredient transparency with shame-free sexual health education, and became the first Latina-founded brand to launch in the sexual wellness aisle nationwide at Target.
Kindra
Kindra is a clinically-backed, direct-to-consumer vaginal health and sexual wellness brand founded in 2019 through a launchpad formed by venture firm M13 and P&G Ventures. It sells estrogen-free, doctor-formulated intimate care - lotions, serums, lubricants, bath soaks and menopause supplements - designed for women navigating dryness, discomfort and hormonal shifts across menopause, postpartum and everyday life. The brand pairs its patent-pending, peptide-based formulas with education and community, and says its products are recommended by 6,000+ OB/GYNs and pelvic-floor, oncology and sexual-medicine specialists.