intimate-care
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Bloomi
Bloomi is a sexologist-led, direct-to-consumer intimate wellness brand offering clean, plant-based products - lubricants, arousal oils, intimate washes, moisturizers, and body-safe vibrators - designed for sensitive skin and free of common vulvar allergens. Founded by sexologist Rebecca Alvarez Story, the company pairs a proprietary 'Clean Standard' for ingredient transparency with shame-free sexual health education, and became the first Latina-founded brand to launch in the sexual wellness aisle nationwide at Target.
Kindra
Kindra is a clinically-backed, direct-to-consumer vaginal health and sexual wellness brand founded in 2019 through a launchpad formed by venture firm M13 and P&G Ventures. It sells estrogen-free, doctor-formulated intimate care - lotions, serums, lubricants, bath soaks and menopause supplements - designed for women navigating dryness, discomfort and hormonal shifts across menopause, postpartum and everyday life. The brand pairs its patent-pending, peptide-based formulas with education and community, and says its products are recommended by 6,000+ OB/GYNs and pelvic-floor, oncology and sexual-medicine specialists.
Hasti Nazem
Hasti Nazem is the Co-CEO and Head of Product and Education at Kindra, a New York-based, science-backed women's health brand building estrogen-free solutions for menopause, vaginal health and intimate care. With roughly a decade at the intersection of life sciences, consumer brand-building and wellness, she co-leads the company alongside Afshan Dosani, grounding products in 160+ clinical studies and patent-pending peptide technology. She came to the work through a winding path: a family of physicians, a pre-med start, a detour into finance before the 2008 crash, and a return to school that led her to build wellness companies focused on sleep and, later, women's health.
Rebecca Alvarez Story
Rebecca Alvarez Story is a sexologist turned founder and CEO of Bloomi, the sexologist-led clean intimacy brand she launched in 2018. A first-generation daughter of Mexican immigrants, she built her own undergraduate major at UC Berkeley, earned a master's in Sexuality Studies, and turned a decade of clinical practice into a category-defining consumer company. In 2022 Bloomi became the first Latina-founded brand to land nationwide in the sexual wellness aisle at Target, and the company has since expanded to Saks Fifth Avenue and boutiques. She is among the few Latinas in the U.S. to raise multi-million-dollar venture capital, and her stated mission is to bring quality, shame-free intimacy education to a billion people.