For a decade, SightX chased a stubborn idea: that testing a price, a package, or an ad should not require three vendors and a month of waiting. Then it taught an AI to do the asking.
How a computer-science side project became a bootstrapped survey empire - no venture money, millions of users, and a stubborn belief that research should be cheap enough for anyone to run.
A New Era for Human Understanding.
A research repository built by two UX veterans in a Minneapolis basement, Aurelius helps product teams turn piles of interview notes into searchable, shareable insights - without losing a single finding to a forgotten spreadsheet.
NewtonX is a New York-based B2B market research and intelligence company that connects businesses to hard-to-reach, identity-verified experts. Instead of relying on a fixed panel, its AI-driven Graph scans more than 1.1 billion professionals across 140+ industries to custom-recruit the exact decision-makers a research brief requires, then runs surveys, interviews, and AI-moderated studies on top. Founded in 2016 by former McKinsey consultants Sascha Eder and Germain Chastel with Anuja Ketan, NewtonX serves Fortune 500 companies, top management consultancies, and financial institutions that need trustworthy, fraud-resistant data to make high-stakes decisions.
Entropik is a deep-tech company that builds a unified human insights platform powered by Emotion AI, Behavior AI, and Generative AI. Founded in 2016 in Bangalore, it uses facial coding, eye tracking, and voice AI - backed by 17 global patents - to decode why consumers make decisions, not just what they do. Its flagship products, Decode and Qatalyst, let brands run quantitative, qualitative, media, and shopper research at scale, replacing slow traditional market research with real-time, AI-driven insights used by companies like P&G, Nestle, and JP Morgan.
Strella is an AI-powered customer research platform that lets product, UX, and marketing teams run in-depth, AI-moderated interviews at scale and get synthesized insights in hours instead of weeks. Its adaptive AI moderator conducts dynamic, probing conversations, handles recruitment and scheduling, and turns raw interviews into highlight reels and reports - combining the speed of surveys with the depth of qualitative interviews. Founded in 2024 by Lydia Hylton and Priya Krishnan, the New York company raised a $14M Series A in October 2025 led by Bessemer Venture Partners and counts Amazon, Duolingo, Chobani, and Apollo GraphQL among its customers.