People
On the Entropik team
Ranjan Kumar
Ranjan Kumar is a Bengaluru-based technology entrepreneur and the founder and CEO of Entropik, a Human Insights AI company he started in 2016 to reinvent the century-old market research industry. An IIT Kharagpur graduate who once headed business at Citrus Payment Solutions before its acquisition by PayU, he built Entropik around Emotion AI - facial coding, eye tracking and voice analysis - to read the subconscious signals behind consumer decisions. He is now building his next venture, DecisionX AI, and describes himself as a three-time founder.
Lava Kumar
Lava Kumar is the co-founder and Chief Product Officer of Entropik, a Bengaluru-based Emotion AI company that reads human reactions across facial expression, voice, gaze and attention. After nearly two decades building products at Yahoo, Motorola, Wipro, Operative and Integral Ad Science, he returned from the US in 2016 to co-found Entropik and turn affective computing into a working business tool. He leads Decode, the company's integrated human insights platform, and has become a recognizable voice arguing that market research should measure how people actually feel, not just what they say.
Bharat Singh Shekhawat
Bharat Singh Shekhawat is a co-founder and Head of Engineering at Entropik, the Bengaluru-based human insights company he helped start in 2016. He builds the systems that turn signals from faces, voices, and eye movement into measurable read-outs of how people feel and decide, and has spent more than fifteen years designing data-intensive platforms and turning research ideas into shipping products.
Company Facts
At a glanceUpdates
Recent updatesTimeline
Company historyRanjan Kumar begins researching emotion tech and cognitive science at IIT Kharagpur.
The company launches in Bangalore to apply Emotion AI to consumer research.
Entropik ships its first product for measuring emotion via facial coding and eye tracking.
Entropik expands into user research and UX testing while raising early growth capital.
The company launches its unified DIY insights platform and closes a Bessemer-led Series B.
Entropik adds AI-Generated Reports and the Mira AI moderator to its platform.
Product History
What shipped, and whenDecode
A DIY unified human insights platform that integrates Emotion AI, Behavior AI and Generative AI for quantitative, qualitative, media and shopper research.
Qatalyst
User research and UX testing platform for product and experience design teams.
Affect Lab
Consumer research platform for measuring human emotion via facial coding and eye tracking to test creatives, campaigns and product designs.
Mira
An AI moderator that conducts and analyzes research interviews autonomously.
AI-Generated Reports
Generative AI feature that turns raw research into presentation-ready reports with visualizations and analysis.
FAQs
Frequently askedWhat does Entropik do?
Entropik builds a unified human insights platform that uses Emotion AI, Behavior AI and Generative AI to help brands understand consumer emotions and behavior through facial coding, eye tracking and voice analysis.
Who founded Entropik and when?
Entropik was founded in 2016 by Ranjan Kumar (CEO), Lava Kumar and Bharat Singh Shekhawat, originating from Ranjan's cognitive-science research at IIT Kharagpur.
What is Decode by Entropik?
Decode is Entropik's flagship DIY consumer research platform that combines quantitative, qualitative, media and shopper research into a single AI-powered system.
How much funding has Entropik raised?
Entropik has raised roughly $34-35M in total, including a $25M Series B in February 2023 led by Bessemer Venture Partners and SIG Venture Capital.
Who are Entropik's customers?
Entropik serves 150+ global brands including P&G, Nestle, ICICI and JP Morgan across CPG, healthcare, finance, media and retail.